Get Noticed. Get Action. Get Results.
Ah, the moment of truth. Your message appears. Will it be noticed? Will it be noticed by the right people? Will it be compelling? Will it cause someone to call, click or visit? Will it resonate? Over the years we've worked for many different clients on a lot of projects – from furniture to donuts to software to speakers. Here are a few examples of work that got results.
mimio Benefits Video
We wrote and directed this 2-minute video overview of the unique benefits of the mimio Interactive System. Used by the mimio sales force at trade shows and pitches.
The Results?
It's been so successful that mimio has translated it into 10 languages for worldwide use.
Yes! Si! Oui! Dah!
mimio Print Advertising
Full page ads running in education publications such as Scholastic and PTO Today. One ad focuses on technology. The other on affordability.
The Results?
After seeing the ad, one school system in Florida stopped their plans to purchase SmartBoards and chose mimio instead.
mimio Trade Show Booth
Booth graphics for worldwide trade shows designed to reflect the new mimio visual brand.
The Results?
North American shows are pulling 4 times the traffic and leads of previous years.
The New mimio Web Site
The first effort to show the new mimio brand created by Resonate. The site focuses on reinforcing mimio's technological advantage. It offers easy navigation, a modular visual design, and robust online store.
The Results?
Early site testing tells us that teachers find the site to be compelling, attractive, easy to navigate, and easy to understand.
Identity System
Adaptive Environments
A complete redesign of their visual identity including all print materials and web sites.
The Results?
The distinct, consistent look has helped Adaptive Environments to be recognized worldwide as one of the leading experts in the area of user-centered design.
Direct Mail Package
Bose Corporation
Targted to a small list of 500 large venue developers and architects, this piece showcased a new patented technology that enables hearing an actual sound system in a venue – before it's even built.
The Results?
The piece was responsible for getting Bose noticed by the developers of GM Place Arena in Vancouver, B.C. – resulting in a 7 figure sale.
Employment Brand Campaign
Bose Corporation
Targeted primarily to engineers, this integrated campaign positioned Bose as a premier employer. The creative focused on the company's entrepenurial spirit and technological leadership.
The Results?
A 10%+ increase in resumes and an extremely critical position was filled (after a 12 month search) as a direct result of the candidate seeing the print ad.
Small Space Ad Campaign
Rucci, Bardaro, and Barrett
The campaign was created to increase RBB's visibility in the New England market. The creative focused on three keys strengths of the firm.
The Results?
The client was thrilled with the work. A number of clients mentioned they appreciated the unique approach and voice.
Conference Identity
Designing for the 21st Century
Adaptive Environments
Held in Rio De Janeiro, D21 was a worldwide conference hosted by Adaptive Environments. The identity was applied to all communications materials including print and web.
The Results?
Designers and students from all over the world attended. The event was considered a complete success.
Print Advertising Campaign
Hoveround Corporation
A series of ads targeting health providers. The business goal was to raise Hoveround's awareness in the medical community.
The Results?
Post studies showed a significant increase in awareness of Hoveround as a medical equipment supplier.
Visual Identity and Web Site
Wilson, Marino, and Bonnevie Attorneys
Visual identity developed and woven into print ads, collateral, and web site.
The Results?
Selected as one of the "Top Ten Best Law Firm Web Sites" by Mass. Lawyers Weekly in November 2008.
Print Ad for the Bose Noise Canceling Aviation Headset
This ad was a departure from the product-centric ads Bose was running. We took a benefit-centric, emotional approach for this creative.
The Results?
There was an immediate and sustained increase in phone calls and literature requests. The campaign also won a NEDMA Best In Show Award.
Visual Design Standards
The MathWorks, Natick MA
A comprehensive articulation of all visual brand guidelines for print and online communication.
The Results?
Increased visual consistency among print and online communications. Design iterations cut in half, saving time and money.
Product Launch Materials
Bose Lifestyle 901 Music System
The Lifestyle 901 is the top of the line Bose home audio product.
The Results?
The launch generated a great deal of positive press for this major upgrade to the legendary 901 speaker system.
Bose Product Collateral System
An integrated system that replaces individual product brochures with info sheets in a carrier folder that explains their shared Bose technologies.
The Results?
Enormous cost savings, improved brand image, and more clearly defined product line.
Online Advertising
Myvu Corporation
Holiday season 2008 online Flash banner ads.
The Results?
~10% increase in web site traffic.
mimio Online Advertising
Flash ads running on scholastic.com
The Results?
Campaign runs through Q4 2009. Check back for results.
Company Announcement
New mimio Web Site
Micro site to introduce the new mimio web site to Newell Rubbermaid employees.
The Results?
Sometimes a smile is the only result you need.